Unified Retail Analytics
Integrating Online and Offline Sales Data
Primary Challenge: The fashion retail company struggled with siloed data systems. They had separate systems for their online shop data and their retail data, including point-of-sale transactions. They needed a business intelligence solution to centralize both online and offline data into one data warehouse, enabling comprehensive reporting and comparability.
Primary Challenge: The fashion retail company struggled with siloed data systems. They had separate systems for their online shop data and their retail data, including point-of-sale transactions. They needed a business intelligence solution to centralize both online and offline data into one data warehouse, enabling comprehensive reporting and comparability.
Industry
Retail / E-Commerce
Company Size
> 16 000 Employees
Client
Peek & Cloppenburg
Data Sources Involved
Campaign management data
Online session tracking data
Loyalty program data
Point of sale (POS) data
Customer data management platform
Product data
Online transaction data
Stock level and fulfillment status data
Promotion and campaign management data
Our Approach
We assisted the CRM analytical team in creating a central data repository where customer behavior could be analyzed comprehensively. This involved:
Integrating various data sources into one centralized system
Creating a proper data model for their Customer Intelligence department
Our work allowed the company to:
Analyze customer lifetime value, average order value, order retention, and cohort analysis
Evaluate the performance of different campaigns, both online (e.g., newsletters) and offline (e.g., physical mail)
Segment their customer data to identify upsell opportunities and infer behavior patterns
We assisted the CRM analytical team in creating a central data repository where customer behavior could be analyzed comprehensively. This involved:
Integrating various data sources into one centralized system
Creating a proper data model for their Customer Intelligence department
Our work allowed the company to:
Analyze customer lifetime value, average order value, order retention, and cohort analysis
Evaluate the performance of different campaigns, both online (e.g., newsletters) and offline (e.g., physical mail)
Segment their customer data to identify upsell opportunities and infer behavior patterns
Outcome
The integration of online and offline transaction data provided a unified view across the company, breaking down the silos. This unified view enabled more accurate and comprehensive reporting and analysis.
The integration of online and offline transaction data provided a unified view across the company, breaking down the silos. This unified view enabled more accurate and comprehensive reporting and analysis.
Collaborative Process
The project involved multiple departments, each with valuable insights and established processes. Our approach emphasized open communication and collaboration. We worked closely with stakeholders to understand their unique needs and perspectives, ensuring that the new system would enhance rather than disrupt their workflows. By demonstrating the benefits of the integrated system and addressing concerns proactively, we fostered a sense of shared ownership in the project's success.
The project involved multiple departments, each with valuable insights and established processes. Our approach emphasized open communication and collaboration. We worked closely with stakeholders to understand their unique needs and perspectives, ensuring that the new system would enhance rather than disrupt their workflows. By demonstrating the benefits of the integrated system and addressing concerns proactively, we fostered a sense of shared ownership in the project's success.
Key Benefits
- Unified view of customer data across online and offline channels
- Enhanced ability to analyze customer behavior and campaign performance
- Improved data-driven decision making capabilities
- Broke down data silos, which led to better cross-departmental collaboration
Unified view of customer data across online and offline channels
Enhanced ability to analyze customer behavior and campaign performance
Improved data-driven decision making capabilities
Broke down data silos, which led to better cross-departmental collaboration
Case Studies
Other Projects
Case Studies
Other Projects
Case Studies
Other Projects
Addressing the issue of time-consuming manual data compilation led to efficient and automated multi-department reporting.
Addressing the issue of time-consuming manual data compilation led to efficient and automated multi-department reporting.
Addressing the issue of time-consuming manual data compilation led to efficient and automated multi-department reporting.
Transforming inconsistent Power BI usage into a cohesive, best-practice driven reporting ecosystem, empowering teams across departments."
Transforming inconsistent Power BI usage into a cohesive, best-practice driven reporting ecosystem, empowering teams across departments."
Transforming inconsistent Power BI usage into a cohesive, best-practice driven reporting ecosystem, empowering teams across departments."
Want Power BI expertise in-house?
Get in Touch With Us
Turn your team into Power BI pros and establish reliable, company-wide reporting.
Or reach out to us at:
powerbi@casewhen.co
Want Power BI expertise in-house?
Get in Touch With Us
Turn your team into Power BI pros and establish reliable, company-wide reporting.
Or reach out to us at:
powerbi@casewhen.co
Want Power BI expertise in-house?
Get in Touch With Us
Turn your team into Power BI pros and establish reliable, company-wide reporting.
Or reach out to us at:
powerbi@casewhen.co
© 2024 CaseWhen Consulting
© 2024 CaseWhen Consulting
© 2024 CaseWhen Consulting